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Transaction & Switching Cost


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  1. Anderson, Erin (1988), "Transaction Costs as Determinants of Opportunism in Integrated and Independent Sales Forces," Journal of Economic Behavior and Organization, 9 (May), 247-264.

  2. ----------------- (1996), "Transaction Cost Analysis and Marketing," in Transaction Cost Economics and Beyond, John Groenewegen, ed. Boston: Kluwer Academic Publishers.

  3. Coase, Ronald H. (1937), "The Nature of the Firm," Economica, 4, 386-405.

  4. ----------------- (1991), "1991 Nobel lecture: The Institutional Structure of Production," in The Nature of the Firm, Oliver E. Williamson and S.G. Winter, eds., New York: Oxford University Press.

  5. Hennart, Jean-François (1988), "A Transaction Cost Theory of Equity Joint Ventures," Strategic Management Journal, 9, 361-374.

  6. Pitt, Leyland F. and Gunnar Bakkeland (1994), "Transaction costs and relationship norms in distribution channels : research propositions from the buyer's perspective," Working Paper, Henley-on-Thames: Henley Management College.

  7. Rindfleisch, Arie and Jan B. Heide (1997), "Transaction Cost Analysis: Past, Present and Future Applications," Journal of Marketing, 61 (October), 30-54.

  8. Sengupta, Sanjit, Robert E. Krapfel, and Michael A. Pusateri (1997), "Switching Costs in Key Account Relationships," Journal of Personal Selling and Sales Management, XVII (4), 9-16.

  9. Weiss, Allen M. and Erin Anderson (1991), "The effects of switching costs on the termination of distribution channel relationships," Working Paper, Cambridge, Mass.: Marketing Science Institute.

  10. Williamson, Oliver E. (1979), "Transaction Cost Economics: The Governance of Contractual Relations," Journal of Law and Economics, 22 (2), 232-262.

  11. Williamson, Oliver E. (1985), The economic Institutions of Capitalism: Firms, Markets, Relational Contracting, New York: Free Press.


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