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Marketing Philosophy


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  1. Day, George S. and David B. Montgomery (1999), "Special Issue: Fundamental Issues and Directions for Marketing," Journal of Marketing, 63 (4).

  2. Hunt, S. D. (1991), Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science and Research, Cincinnati (Ohio): South-Western Publishing Co.

  3. Hunt, S.D. (2003), Controversy in Marketing Theory, New York: M.E. Sharpe.

  4. Hunt, S.D. (2002), Foundations of Marketing Theory, New York: M.E. Sharpe.

  5. Kuhn, Thomas S. (1996), The Structure of Scientific Revolution, (3rd Ed.), Chicago: University of Chicago Press.


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