Conference presentations (ongoing research projects)

1.       Quaschning, S., Vermeir, I. & Pandelaere, M. (2012). A Question of Taste? The Difference in Perceived Helpfulness of Online Reviews for Utilitarian versus Hedonic Products. Paper presented at the 2012 Winter Conference of the Society of Consumer Psychology. Las Vegas, 16-18/2/2011.

2.       Quaschning, S., Vermeir, I. & Pandelaere, M. (2012). The Influence of Rankings on Attribute Weights in Multi-Attribute Decision Tasks. Paper presented at the 2012 Winter Conference of the Society of Consumer Psychology. Las Vegas, 16-18/2/2011.

3.       Meert, K., Lens, I., & Pandelaere, M. (2012). Exposure to Unattainable Luxury: Effects on Materialistic Goal Pursuit. Paper presented at the 2012 Winter Conference of the Society of Consumer Psychology. Las Vegas, 16-18/2/2011.

4.       Pandelaere, M. & Hudders, L. (2012). Indulging the Self: The Impact of Luxury Consumption on Self-Esteem. Paper presented at the 2012 Winter Conference of the Society of Consumer Psychology. Las Vegas, 16-18/2/2011.

5.       Pandelaere, M. & Hudders, L. (2012). Dealing with Insecurities through Luxury Consumption. Paper presented at the 2012 Winter Conference of the Society of Consumer Psychology. Las Vegas, 16-18/2/2011.

6.       Lens, I., Pandelaere, M., & Warlop, L. (2012). Ovulatory Cycle Effects on Women's Conspicuous Consumption. Paper presented at the 2012 Winter Conference of the Society of Consumer Psychology. Las Vegas, 16-18/2/2011.

7.       Lembregts, C. & Pandelaere, M. (2012). Are All Units Created Equal? The Effect Of Default Units On Product Evaluations. Paper presented at the 2012 Winter Conference of the Society of Consumer Psychology. Las Vegas, 16-18/2/2011.

8.       Bogaerts, T. & Pandelaere, M. (2011). Inherent (in)evaluability and positional concerns. Paper presented at the 40th European Marketing Association Conference. Ljubljana, Slovenia, 24-27/5/2011.

9.      Claeys, A.-S., Cauberghe, V., & Pandelaere, M. (2011). The moderating impact of prior organizational reputation on the effect of stealing thunder on post-crisis reputation. Paper presented at the 40th European Marketing Association Conference. Ljubljana, Slovenia, 24-27/5/2011.

10.  De Bock, T., Pandelaere, M., & Van Kenhove, P. (2011). Intuition and morality: The effect of conceptual fluency on moral judgment. Paper presented at the 40th European Marketing Association Conference. Ljubljana, Slovenia, 24-27/5/2011.

11.  Lembregts, C. & Pandelaere, M. (2011). “When less is more”: numerosity and fluency effects in separate product evaluations. Paper presented at the 40th European Marketing Association Conference. Ljubljana, Slovenia, 24-27/5/2011.

12.  Lens, I., Pandelaere, M., Shrum, LJ & Lee, J. (2011). Doing better versus keeping up with others. Different motivations underlying different types of materialism. Paper presented at the 40th European Marketing Association Conference. Ljubljana, Slovenia, 24-27/5/2011.

13.  Quaschning, S., Vermeir, I., & Pandelaere, M. (2011). How rankings influence attribute importance: The role of complexity. Paper presented at the 40th European Marketing Association Conference. Ljubljana, Slovenia, 24-27/5/2011.

14.  Van de Sompel, D., Vermeir, I. & Pandelaere, M. (2011). The effect of materialism on children’s play behaviour and goal pursuit. Paper presented at the 40th European Marketing Association Conference. Ljubljana, Slovenia, 24-27/5/2011.

15.  Arsena, A.R., Silvera, D., Pandelaere, M., & Goss, J. (2011). Brand Trait Transference: Acquiring the Characteristics of Products. Paper presented at the 2011 Winter Conference of the Society of Consumer Psychology. Atlanta, 24-26/2/2011.

16.  Meert, K., Pandelaere, M., & Van Kenhove, P. (2011). Prominence in queuing: queue length versus basket size. Paper presented at the 2011 Winter Conference of the Society of Consumer Psychology. Atlanta, 24-26/2/2011.

17.  Van Kerckhove, A., Slabbinck, H., & Pandelaere, M. (2011). Alpha-numeric brands names: is less more or is more better? Paper presented at the 2011 Winter Conference of the Society of Consumer Psychology. Atlanta, 24-26/2/2011.

18.   Quaschning, S., Vermeir, I., & Pandelaere, M. (2010). What determines customers’ evaluation of online reviews? The role of review and product characteristics. Paper presented at the 39th European Marketing Association Conference. Copenhagen, Denmark, 1-4/6/2010.

19.   Lens, I., Pandelaere, M, Shrum, LJ & Lee, J. (2009). The Role of Regulatory Focus in the Endorsement of Material Values. Paper presented at the Association for Consumer Research conference. Pittsburgh, 22-25/10/2009.

20.   Millet, K., Van den Bergh, B., & Pandelaere, M. (2009). First things first? The value of originality. Paper presented at the Association for Consumer Research conference. Pittsburgh, 22-25/10/2009.

21.   Hudders, L. & Pandelaere, M. (2009). Defining Luxury. Segmenting luxury consumers on the basis of their perception of luxury. Paper presented at the 8th International Conference of Research in Advertising (ICORIA). Klagenfurt, Austria, 26-27/6/2009.

22.   Kiesekoms, J., Pandelaere, M, & Millet, K. (2009). The attractiveness of large assortments: Maximizers versus satisficers. Paper presented at the 38th European Marketing Association Conference. Nantes, France, 26-29/5/2009.

23.   Lens, I., Pandelaere, M, & Warlop, L. (2009). Effects of advertising exposure on materialism and self-esteem: Advertised luxuries as a feel-good strategy? Paper presented at the 38th European Marketing Association Conference. Nantes, France, 26-29/5/2009.

24.   Millet, K., Van den Bergh, B., & Pandelaere, M. (2009). The “Original = Better” Intuition. The impact of primacy indicators on preferences. Paper presented at the 2009 Society for Consumer Psychology Conference. San Diego, 12-14/2/2009.

25.   Lens, I. & Pandelaere, M. (2008). Understanding the Willingness to pay – Willingness to accept gap: Materialism as a moderator of the endowment effect. Paper presented at the Association for Consumer Research conference. San Francisco, 23-26/10/2008.