Jan De Houwer

Mailing address: Jan De Houwer
Ghent University
Henri Dunantlaan 2
B-9000 Ghent
Phone: 0032 9 264 64 45
Fax: 0032 9 264 64 89
E-mail: Jan.DeHouwer@UGent.be


I received my Master and PhD degree in Psychology from the University of Leuven (Belgium). In 1998, I accepted a position as Lecturer at Southampton University. After three years, I returned to Belgium to become Senior Lecturer at Ghent University where I became Professor in 2004.

My research concerns the manner in which spontaneous (automatic) preferences are learned and can be measured. Regarding the learning of preferences, I focus on the role of stimulus pairings (associative learning) and instructions about stimulus pairings. With regard to the measurement of preferences, I developed new reaction time measures and examined the processes underlying various measures. In 2008, I received a 7 year Methusalem grant to continue my research on these topics (see http://www.liplab.ugent.be/methusalem ) which got renewed for another 7 years in 2015. Other research interests include associative learning, stimulus-response compatibility, and attentional bias.

I (co-)authored more than 250 publications in international journals including Psychological Bulletin, Journal of Experimental Psychology: General, and Behavioral and Brain Sciences. Between 2007 and 2012, I was acting co-editor of the journal “Cognition and Emotion”. I am currently a member of the editorial board of several journals including “Journal of Experimental Psychology: General” and “Psychological Bulletin”.

I am head of the research group “Learning and Implicit Processes” at Ghent University. For more info about my research team see http://www.liplab.ugent.be/


Download full CV here including a reference to all my publications.


For reprints:

Some papers (chapters and difficult to locate papers) can be found below

Most of my papers are available at the following webpage: www.liplab.ugent.be (password is “implicit”) and at my ResearchGate page ( https://www.researchgate.net/profile/Jan_De_Houwer/ )

If you have problems locating papers, please email me at :  Jan.DeHouwer@UGent.be


Chapters + Difficult to find papers:

  1. De Houwer, J. (in press). Why a propositional single-process model of associative learning deserves to be defended. In J. W. Sherman, B. Gawronski, & Y. Trope (Eds.), Dual processes in social psychology. NY: Guilford. Click here
  2. Gawronski, B., & De Houwer, J. (in press). Implicit measures in social and personality psychology.  In H. T. Reis, & C. M. Judd (Eds.), Handbook of research methods in social and personality psychology (2nd edition). New York: Cambridge University Press. Click here
  3. De Houwer, J., & Moors, A. (2012). How to define and examine implicit processes? In R. Proctor & J. Capaldi (Eds.). Implicit and explicit processes in the psychology of science (pp. 183-198). NY: Oxford University Press. Click here
  4. De Houwer, J. (2012). Evaluative conditioning. In N. R. Seel (Ed.), Encyclopedia of the Sciences of Learning (pp. 1179-1181). NY: Springer. DOI: 10.1007/978-1-4419-1428-6_1031 Click here
  5. De Houwer, J. (2011). Evaluative conditioning: Methodological considerations. In Klauer, K. C., Stahl, C., & Voss, A. (Eds.) Cognitive methods in social psychology (pp. 124-147). New York: Guilford. Click here
  6. De Houwer, J. (2011). Evaluative conditioning: A review of procedure knowledge and mental process theories. In T. R. Schachtman & S. Reilly. Applications of learning and conditioning. Oxford, UK: Oxford University Press.  Click here
  7. De Houwer, J., & Hermans, D. (2010). Do feelings have a mind of their own? In J. De Houwer & D. Hermans (Eds.), Cognition & Emotion: Reviews of current research and theories (pp. 38-65). Hove, UK: Psychology Press. Click here
  8. De Houwer, J., & Moors, A. (2010). Implicit measures: Similarities and differences. In B. Gawronski, & B. K. Payne (Eds.), Handbook of implicit social cognition: Measurement, theory, and applications. New York, NY: Guilford Press. Click here
  9. De Houwer, J. (2009). Conditioning as a source of liking: There is nothing simple about it. In Wänke, M. (Ed.). Frontiers of Social Psychology: The Social Psychology of Consumer Behavior. New York: Psychology Press. Click here
  10. De Houwer, J. (2009). Comparing measures of attitudes at the procedural and functional level. In R. Petty, R. H. Fazio, & P. Brinol (Eds.), Attitudes: Insights from the new implicit measures. Erlbaum. Click here
  11. De Houwer, J. (2009). The propositional approach to associative learning as an alternative for association formation models. Learning & Behavior, 37, 1-20. Click here
  12. De Houwer, J. (2007). A conceptual and theoretical analysis of evaluative conditioning. The Spanish Journal of Psychology, 10, 230-241. Click here
  13. De Houwer, J., & Moors, A. (2007). How to define and examine the implicitness of implicit measures. In B. Wittenbrink & N. Schwarz (Eds.). Implicit measures of  attitudes: Procedures and controversies (pp. 179-194). NewYork: Guilford Press. Click here
  14. De Houwer, J. (2006). What are implicit measures and why are we using them. In R. W. Wiers & A. W. Stacy (Eds.), The handbook of implicit cognition and addiction (pp. 11-28). Thousand Oaks, CA: Sage Publishers. Click  here (BIG FILE)
  15. De Houwer, J., Vandorpe, S., & Beckers, T. (2005). On the role of controlled cognitive processes in human associative learning. In A. Wills (Ed.), New directions in human associative learning (pp. 41-63). Mahwah, NJ: Lawrence Erlbaum. Click  here (BIG FILE)
  16. De Houwer, J. (2003). A structural analysis of indirect measures of attitudes. In J. Musch & K.C. Klauer (Eds.), The Psychology of Evaluation: Affective Processes in Cognition and Emotion (pp. 219-244). Mahwah, NJ: Lawrence Erlbaum. Click  here (BIG FILE)