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Day,
George S. and David B. Montgomery (1999), "Special Issue: Fundamental
Issues and Directions for Marketing," Journal of Marketing, 63
(4).
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Hunt,
S. D. (1991),
Modern Marketing Theory: Critical Issues in the
Philosophy of Marketing Science and Research, Cincinnati (Ohio):
South-Western Publishing Co.
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Hunt,
S.D. (2003), Controversy in Marketing Theory, New York: M.E.
Sharpe.
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Hunt,
S.D. (2002), Foundations of Marketing Theory, New York: M.E. Sharpe.
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Kuhn,
Thomas S. (1996), The Structure of Scientific Revolution, (3rd Ed.),
Chicago: University of Chicago Press.
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