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Bibliographic Structure

 

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This page contains the different literature references related to the topics and disciplines 

which can contribute to research in Strategic Account Management. 

 

 

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Account Management

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Business & Relationship Marketing

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Research Methods (Qualitative methods)

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Transaction & Switching Costs

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Marketing Philosophy

 

 

 

 

 

 

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This page was last updated at 12:55 on dinsdag april 21, 2009