Logo Ghent University

Strategic Account Management

 

Home
Results
Publications
Bibliographic Structure
Links
PhD Tools
Curriculum Vitae

 

Google Scholar

__________________________________________________________________________________________________________

Welcome to our research site on business marketing. This site was created as a support tool for our fundamental research in business and international marketing at the Department of Marketing, Faculty of Economics and Business Administration - Ghent University in Belgium.

 
bullet

My overall research relates to the interaction between (international) marketing, organization and strategy on business performance in business markets. 

bullet

Our current research program focuses on strategic issues encountered when implementing (key) account management in multinational corporations. (cf. Results). 

bullet

Since 2004 our research focuses on networking in global and strategic account management.

bullet

If you are a researcher, a graduate, MPhil, DPhil or PhD student, you may find the topics on Research Tools and Links of major interest to you.

bullet

If you have any comments or suggestions regarding this website, please email me at: Derrick Gosselin

__________________________________________________________________________________________________________

 

[ Home ] Results ] Publications ] Bibliographic Structure ] Links ] PhD Tools ] Curriculum Vitae ]

Copyright 1999 - 2007 by D.P. Gosselin. All rights reserved.
This page was last updated at 13:09 on dinsdag, 21 april 2009

This site was created on September 12,1999