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Welcome
to our research site on business marketing. This site was created as a
support tool for our fundamental research in business and
international marketing at the
Department of
Marketing, Faculty
of Economics and Business Administration - Ghent University in Belgium.
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My
overall research relates to the interaction between (international) marketing, organization and
strategy on business performance in business markets. |
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Our current research program focuses
on strategic issues
encountered when implementing (key) account management in
multinational corporations. (cf. Results). |
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Since 2004 our research focuses on networking
in global and strategic account management. |
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If
you are a researcher, a graduate, MPhil, DPhil or PhD student, you may find the
topics on Research Tools and Links of major interest to you. |
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If
you have any comments or suggestions regarding this website, please
email me at:
Derrick Gosselin
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Copyright
© 1999 - 2007 by D.P. Gosselin. All rights reserved.
This page was last updated at
14:09 on
dinsdag, 21 april 2009
This site was created on
September 12,1999
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