to our research site on business marketing. This site was created as a
support tool for our fundamental research in business and
international marketing at the
of Economics and Business Administration - Ghent University in Belgium.
overall research relates to the interaction between (international) marketing, organization and
strategy on business performance in business markets.
Our current research program focuses
on strategic issues
encountered when implementing (key) account management in
multinational corporations. (cf. Results).
Since 2004 our research focuses on networking
in global and strategic account management.
you are a researcher, a graduate, MPhil, DPhil or PhD student, you may find the
topics on Research Tools and Links of major interest to you.
you have any comments or suggestions regarding this website, please
email me at:
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This page was last updated at
dinsdag, 21 april 2009
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